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Beyond Transformation: Embracing Composable and the Role of Tools like Perfection

By Lars Dyrelund on 31-07-2023

In the digital era, businesses strive to enhance online presence, optimize operations, and deliver unparalleled user experiences. A prime example is the collaboration between Mars Inc., Commercetools, and Valtech (source). Their combined efforts transformed Mars' digital commerce platform, setting a benchmark for others to follow. If you haven't followed the news lately, this is one worth reading up on 😊

Mars' Digital Leap

Mars Inc., renowned for its confectionery products, embraced the digital tide. Partnering with Commercetools and Valtech, they shifted to a Direct-to-Consumer (D2C) model, reshaping their entire customer journey. The outcome? A unified commerce platform offering tailored shopping experiences. A PwC report reinforces this approach, noting that 73% of consumers emphasize customer experience as a pivotal factor in purchasing decisions.

Why Perfection Matters

Mars' transformation is not just a success story; it's a reflection of a broader industry trend. According to Gartner's 2021 study on composable DXP, organizations that embrace an intelligent, composable approach in their tech stack are poised to outpace competitors by 80% in the coming year. Mars' collaboration with Commercetools and Valtech exemplifies this forward-thinking approach, showcasing the tangible benefits of digital transformation.

However, the journey doesn't end with the adoption of new technologies. The real challenge lies in harnessing these tools effectively. That's where Perfection stands out:

  • Empowerment Over Dependency: Gone are the days when minor web changes required a developer. Perfection hands the reins to digital teams, enabling swift content and presentation updates.
  • Rapid Results: Perfection's streamlined release cycle ensures that presentation modifications are as swift as CMS content updates.
  • Unified Collaboration: With Perfection, teams collaborate in a singular workspace, eliminating the juggle between multiple tools.
  • Simplified System Management: Dive directly into the right content with Perfection's intuitive navigation, making system management a breeze.
  • Seamless Transition to Composable Architecture: With Perfection, you can start with a single component, scale as needed, and ensure the rest of your site remains intact. Post-transition, Perfection ensures digital teams operate independently, equipped with tailored tools, aligning presentation changes with content updates, and bypassing traditional development bottlenecks.
The digital realm is ever-evolving. Mars Inc.'s venture with Commercetools and Valtech is a recent strong example of digital transformation's potential. But there's always scope for elevation. Perfection seamlessly integrates into digital ecosystems, amplifying their capabilities. Whether you're initiating a digital transformation or refining an existing one, Perfection is poised to elevate your digital trajectory.

Get in touch today and book a demo to learn how Perfection can add value to your digital transformation project.